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BtoB

Embracing mobile chaos

Published on .

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What does mobile chaos mean to you, asks Research in Motion, maker of the BlackBerry smartphone? Have you suffered a terrible experience while trying to gain control over the mobile technology and devices in your organization? RIM's multivideo campaign offers tongue-in-cheek "don't do this" advice, courtesy of tech publisher TechTarget Inc. (Not-so-subtle subtext: Buy Blackberrys for your team and you won't have to worry, hint, hint.) The campaign won b-to-b honors in last month's Digiday Video Awards. Watch the videos.
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