Emerging Opportunities - Part Two: How to Capitalize on B2B E-Commerce?

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"There is no difference between B2C and B2B e-commerce." How many times have we heard that all e-commerce is the same? In B2B e-commerce the mechanics are complex requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.
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