The past few years have brought a significant change in b2b buying behavior in the new setting of social media. Now social networks are used to access and share any information on virtually every organization, brand, and product. In April 2011, BtoB surveyed more than 550 executives for Emerging Trends in B-to-B Social Media Marketing: Insights From the Field. The responses, received from companies of all sizes and across all industry segments, highlight the crucial factors how b2b marketers are leveraging social media. This study not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions.
This report reviews how top performing companies establish a business case for social media, and use the differentiating factors they deploy as a result to improve their marketing effectiveness through social media. The report includes 76 pages and over 90 charts and graphs that are designed to jump start your social media marketing. This research it for marketers, advertising executives, owners, senior managers, and strategic planners. It will help you learn:
- The adoption curve of social media … you'll be surprised to learn how much more demand is untapped.
- The different applications, from branding, to listening, to promoting, depending on which social media is used.
- The average time it takes a new marketer to become proficient in social media. Faster than you think!
- Metrics. Most social media marketing is unmeasured … find-out how metrics will be a game-changer for the industry.
This research will help marketers budget, plan and execute social media based campaigns in the coming year.
Social Media Marketing at a Glance
Here is one example of the more than 90 charts and graphs that tells the social media marketer exactly how to use this technology. At a time when game-changing is the new normal in marketing, Emerging Trends in B-to-B Social Media Marketing: Insights From the Field, provides important guideposts on how to leverage this platform. You will find-out how social media applies to the various specific stages along the sales funnel, and more.