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Emerson's Button Bell named next BMA chair; presents awards

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The Business Marketing Association announced at its International Conference in Chicago that Kathy Button Bell, VP-CMO of Emerson Electric Co., will serve as the organization's 2013-14 chair. Button Bell will succeed Eduardo Conrado, senior VP-CMO at Motorola Solutions, who began his one-year term as 2012-13 chair at this year's conference. Also at the conference, the BMA named Accenture as its Marketer of the Year. The recognition is given to the company that wins the most awards in the BMA's annual B2 Awards competition. Accenture was honored for its campaign, created by TWBA, New York, that features case studies from clients such as Unilever. Teresa Poggenpohl, managing director-global image at Accenture, accepted the award on behalf of the consultancy's marketing team. Poggenpohl said the power of the case studies lies in prospects' understanding of how difficult it can be to get a customer to participate in testimonial advertising. “In one ad, Unilever said Accenture helped them save a billion euros,” she said. “Customers say to themselves, "Unilever wouldn't let them say that if it wasn't true.' ” The BMA named gyro as its Agency of the Year. The honor is given to the agency that wins the most creative awards at the B2 Awards. Gyro won a total of 44 on behalf of such clients as FedEx Corp. and John Deere & Co. Bob Goranson, partner-account planning and strategy at Mobium, a Chicago-based marketing communications agency, received the BMA's G.D. Crain Jr. Award at the conference. The award, named for the founder of Crain Communications Inc., recognizes “a BMA member for career achievement in business-to-business marketing and exceptional service to the advancement of the association at the national level.” Goranson is a former international chairman of the BMA and is currently the group's treasurer. The BMA conference attracted a record 690 attendees.
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