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EMM Group unveils marketing ROI software

Published on .

San Mateo, Calif.—EMM Group unveiled EMMProve, a marketing ROI software package. It includes EMMProve Metrics Dashboard, which lets marketers customize metrics for their organization; EMMProve Test Drive, a six- to 12-month pilot program to test and improve metrics design; and EMMProve Roll Out, which integrates metrics into all marketing processes across the organization.

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