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Emmperative gets $27M from P&G, Accenture, Rustic

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Los Gatos, Calif.--Emmperative Marketing Inc., a developer of enterprise marketing software, received $27 million in funding from Procter & Gamble Co., Accenture and Rustic Canyon Ventures. The company will use the financing to develop software and marketing initiatives. Emmperative, an independent company whose clients include London-based Standard Chartered Bank, was formed in January in a joint venture between P&G and Worldwide Magnifi.
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