×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Emmperative gets $27M from P&G, Accenture, Rustic

Published on .

Most Popular
Los Gatos, Calif.--Emmperative Marketing Inc., a developer of enterprise marketing software, received $27 million in funding from Procter & Gamble Co., Accenture and Rustic Canyon Ventures. The company will use the financing to develop software and marketing initiatives. Emmperative, an independent company whose clients include London-based Standard Chartered Bank, was formed in January in a joint venture between P&G and Worldwide Magnifi.
In this article: