×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Empire Blue Cross launches ad campaign

Published on .

New York--Health care insurance provider Empire Blue Cross Blue Shield announced it has launched a new b-to-b integrated ad campaign through McCann Relationship Marketing, the direct marketing arm of McCann-Erickson. The campaign, which targets corporate health care decision-makers, includes print and radio ads, and direct and e-mail marketing. It will run through December.
Most Popular
In this article: