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BtoB

The End of Command & Control Branding

By Published on .

Buzz marketing expert Paul Dunay of Bearing Point says there’s a lot of discussion these day about how the explosion of new media—such as RSS feeds, blogs, podcasts, video, communities and micro-blogging—is eroding the traditional command-and-control branding that has become standard for marketers. To this he says, “Hallelujah and good riddance!” In this week’s blog, Dunay shows how marketers can use emerging media to develop compelling and successful brand campaigns. READ MORE
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