Buzz marketing expert Paul Dunay of Bearing Point says there’s a lot of
discussion these day about how the explosion of new media—such as RSS
feeds, blogs, podcasts, video, communities and micro-blogging—is eroding
the traditional command-and-control branding that has become standard
for marketers. To this he says, “Hallelujah and good riddance!” In this
week’s blog, Dunay shows how marketers can use emerging media to develop
compelling and successful brand campaigns.