Enginehouse Media introduces Internet ad service

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Enginehouse Media, Troy, Ala., an Internet advertising agency, on Thursday took the wrappers off its first major advertising service, dubbed adOctane. The company, based in Troy, Ala., says adOctane is designed to handle all facets of an advertising campaign on the Internet. Included is software that allows publishers to bid on campaign placement, including the advertising client's desired click-through rate and cost-per-acquisition goals. The application allows publishers to modify their proposals accordingly. Post-campaign analysis services are also offered. adOctane goes to market with several customers in tow, including the Thomas Register of American Manufacturers and Fingerhut.
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