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Entire List - MP50 2009

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General News (5) Cnn.com Phone: (404) 878-2276 URL: www.cnn.com Traffic: 33.5 million unique monthly visitors^ Ad revenue: N/A Ad rate: N/A Comment: CNN remains a top news brand on the Web and has helped pioneer the use of Web video. B-to-b advertisers such as Sprint have rewarded the site with their business. Msnbc.com Phone: (646) 225-4119 URL: www.msnbc.com Traffic: 40 million unique monthly visitors+ Ad revenue: N/A Ad rate: N/A Comment: MSNBC.com is a strong Web brand and attracts b-to-b advertisers such as Sprint and Boeing that are interested in the site's broad business and political coverage. Newsweek/Newsweek.com Phone: (212) 445-4848 URL: www.newsweek.com Circulation: 2,701,893 Traffic: 1.9 million unique monthly visitors++ Ad revenue (print): $346.60 million* Ad revenue (online): N/A Ad rate (print): $226,590 1 page 4/C Ad rate (online): N/A Comment: AT&T, H-P and Microsoft are among the b-to-b advertisers that use the print newsweekly and Newsweek.com to reach business decision-makers. New York Times/NYTimes.com Phone: (212) 556-5244 URL: www.nytimes.com Circulation: 1 million weekdays, 1.4 million Sundays *** Traffic: 20.1 million unique monthly visitors+ Ad revenue: $1.1 billion, New York Times, NYTimes.com, IHT, WQXR Ad rate (print): Varies by category Ad rate (online): Varies by category/placement Comment: Despite its widely reported economic troubles, The New York Times won five Pulitzer Prizes in April and remains the newspaper of record both in print and online. Its heavy Web traffic doesn't hurt its standing with advertisers. USA Today/USAToday.com Phone: (703) 854-6365 URL: www.usatoday.com Circulation: 2.1 million*** Traffic: 25.7 million unique monthly visitors++ Ad revenue (print): N/A Ad revenue (online): N/A Ad rate (print): $189,400 (Mon.-Thurs.); $231,000 (Fri.) for 1 page 4/C (national) Ad rate (online): $15 to $60 CPM for banner ads Comment: Distributed to hotel rooms around the country, USA Today is the official newspaper of the business traveler. It is the biggest newspaper in the U.S., with a print circulation of 2.1 million, but advertisers also like the Web site's 25.7 million unique monthly visitors. General Business (15) Allbusiness.com Phone: (415) 694-5000 URL: www.allbusiness.com Traffic: 6.3 million unique monthly visitors^^ Ad revenue: N/A Ad rate: N/A Comment: The how-to site for businesspeople attracts those looking to get ahead and those, such as U.S. Cellular, looking to sell them goods and services,. Barron's/Barrons.com Phone: (212) 597-5945 URL: www.barrons.com Circulation: 311,133*** Traffic: 2.1 million++ Ad revenue (print): $60.7 million* Ad revenue (online): N/A Ad rate (print): $34,112 1 page 4/C Ad rate (online): N/A Comment: Barron's columnist Alan Abelson predicted the brutal bear market (even if it took some time for his prognostications to become reality). Insight like that makes Barron's a must for financial services advertisers. Bloomberg.com Phone: (212) 318-2000 URL: www.bloomberg.com Traffic: 7.7 million^^ Ad revenue: N/A Ad rate: $30 to $120 CPM Comment: The name Bloomberg is synonymous with financial news, and Bloomberg.com and its 7.7 million unique monthly visitors have been key for extending that brand beyond trading terminals. BNET Phone: (866) 403-2638 URL: www.bnet.com Traffic: N/A Ad revenue: 4.2 unique monthly visitors^ Ad rate: N/A Comment: Bnet.com is a general news site that takes advantage of the Internet with blogs and in-depth white papers. Advertisers crave the Web-savvy audience Bnet.com attracts. Business.com Phone: (888) 441-4466 URL: www.business.com Traffic: 8 million unique monthly visitors (internal) Ad revenue: N/A Ad rate: Minimum bid of 40 cents per click Comment: This search engine, which dispenses advice and knowledge to businesspeople, has attracted banners and text ads from a variety of b-to-b marketers. BusinessWeek/Businessweek.com Phone: (212) 512-2000 URL: www.businessweek.com Circulation: 933,820*** Traffic: 9.2 million unique monthly visitors++ Ad revenue (print): $236 million* Ad revenue (online): $19 million Ad rate (print): $112,200 for 1 page 4/C Ad rate (online): $15 to $200 CPM Comment: BusinessWeek has come on strong in transferring the brand power of its print edition to the Web, where it's an innovator in employing user-generated content. Advertisers include business schools, such as Northwestern University's Kellogg Graduate School of Management, and Verizon Wireless. The Economist/Economist.com Phone: (212) 541-0500 URL: www.economist.com Circulation: 786,977*** Traffic: 4.1 million unique monthly visitors*** Ad revenue (print): $131,529,000* Ad revenue (online): N/A Ad rate (print): $62,600 1 page 4/C Ad rate (online): $35 CPM Comment: The Economist attracts a business audience with its global perspective on politics and finance, and b-to-b advertisers have followed this audience, both in print and online. Fast Company/Fastcompany.com Phone: (212) 389-5300 URL: www.fastcompany.com Circulation: N/A Traffic: N/A Ad revenue (print): $46 million* Ad revenue (online): N/A Ad rate (print): N/A Ad rate (online): N/A Comment: Although it is suffering now like just about every other business magazine, Fast Company had a banner year in 2008, as readers and advertisers flocked to its refreshing view of the business world. Financial Times/FT.com Phone: (212) 641-6550 URL: www.FT.com Circulation: 451,676 *** Traffic: 11.4 million unique monthly visitors*** Ad revenue (print): N/A Ad revenue (online): N/A Ad rate (print): $44,055 for 1 page 4/C Ad rate (online): N/A Comment: The distinctive salmon pink-colored sheets of the Financial Times are a sign of distinctive, global-oriented news coverage that attracts international b-to-b marketers to advertise in its pages. Forbes/Forbes.com Phone: (212) 366-8900 URL: www.forbes.com Circulation: 900,000 Traffic: 18.6 million unique monthly visitors++ Ad revenue (print): $338 million* Ad revenue (online): N/A Ad rate (print): $114,509 for 1 page 4/C Ad rate (online): $120 CPM Comment: Forbes, in both its print and Internet incarnations, remains a force to be reckoned with. Forbes.com has been a pioneer in recognizing the value of aggregating business content online. Fortune/CNNMoney.com Phone: (212) 522-8007 URL: www.cnnmoney.com Circulation: 830,000 North America; 1 million worldwide*** Traffic: 8.4 unique monthly visitors+ Ad revenue (print): $276.6 million* Ad revenue (online): N/A Ad rate (print): $118,600 for 1 page 4C (North America) Ad rate (online): $113 to $177 CPM Comment: Fortune and its sibling site, CNNMoney.com, are the focal point of Time Warner's business coverage, and the combination is a powerful draw for such b-to-b advertisers as Sprint and Apple. Harvard Business Review Phone: (617) 783-7616 URL: www.harvardbusiness.org Circulation: 245,831*** Traffic: 1 million (internal) Ad revenue (print): $19 million* Ad revenue (online): N/A Ad rate (print): 40,043 Ad rate (online): $75 CPM for home page, $55 CPM for run of site Comment: Harvard Business Review's in-depth analysis of best business practices makes it a must-read for many top executives. In print and on the Web, the brand boasts advertisers such as SAS and GoToMeeting.com. Inc./Inc.com Phone: (212) 389-5300 URL: www.inc.com Circulation: 700,000 Traffic: 746,391 unique monthly visitors Ad revenue (print): $86 million* Ad revenue (online): N/A Ad rate (print): $74,200 Ad rate (online): $100 CPM Comment: Inc. remains the standard in delivering news and information for small-business owners. It has extended that brand online, and advertisers looking to reach small businesses have followed. Investors Business Daily/Investors.com Phone: (212) 626-7686 URL: www.investors.com Circulation: 209,068*** Traffic: 1.1 million unique monthly visitors++ Ad revenue (print): N/A Ad revenue (online): N/A Ad rate (print): $32,903 for 1 page 4C (Mon. edition) Ad rate (online): $10 to $75 CPM Comment: The newspaper revamped its Web site to offer more tools for its high-net-worth clientele that b-to-b advertisers are continually trying to reach. Wall Street Journal/WSJ.com Phone: (212) 597-5868 URL: www.wsj.com Circulation: 2,069,463*** Traffic: 23.3 million unique monthly visitors++ Ad revenue (print): N/A Ad revenue (online): N/A Ad rate (print): $277,646 for 1 page 4/C (U.S. edition) Ad rate (online): N/A Comment: In an era when newspapers are losing circulation, the Journal continues to gain readers both online and in print. Readers crave the Journal's take on business news in these uncertain times, a fact not lost on b-to-b marketers. Web Portals (2) Google.com Phone: (650) 253-0000 URL: www.google.com Traffic: 151.2 million unique monthly visitors^ Ad revenue: $21.8 billion Ad rate: Starts at 1 cent per click Comment: Google's revolutionizing of search and subsequent domination of the category have transformed interactive marketing. Is there a b-to-b marketer in the U.S. that doesn't have a Google line item in its marketing budget? Yahoo.com Phone: (408) 349-3300 URL: www.yahoo.com Traffic: 146.1 million unique visitors^ Ad revenue: N/A Ad rate: N/A Comment: Google may dominate search, but Yahoo is the leader in display advertising. Small b-to-b marketers rely on Yahoo's targeting capabilities to find new customers on the Web. Social Media (1) Linkedin.com Phone: (650) 687-3560 URL: www.linkedin.com Traffic: 21 million unique monthly visitors (internal) Ad revenue: N/A Ad rate: $45 CPM Comment: Social media is all the rage and, with more than 40 million members, LinkedIn is indisputably the leader in bringing businesspeople together online. That audience is now attracting b-to-b advertisers. Information Technology (9) Computerworld/Computerworld.com Phone: (508) 879-0700 URL: www.computerworld.com Circulation: 165,050** Traffic: 2.8 unique monthly visitors++ Ad revenue (print): $19.3 million**** Ad revenue (online): N/A Ad rate (print): $38,250 1 page 4/C Ad rate (online): $193 CPM for standard banner Comment: Computerworld and its companion Web site, computerworld.com, have long been leading brands in the IT space. Along with parent company IDG's aggressive foray into online lead generation, this brand continues to attract top b-to-b tech advertisers. CRN/ChannelWeb Phone: (516) 562-5000 URL: www.crn.com Circulation: 115,000 Traffic: 1.1 million unique monthly visitors++ Ad revenue (print): $22.4 million**** Ad revenue (online): N/A Ad rate (print): $27,500 for 1 page 4/C Ad rate (online): $20 to $200 CPM Comment: ChannelWeb is the unrivalled leader in covering the channel. By drawing VARs, the site also attracts critical tech advertisers, such as IBM, looking to reach them. EDN/EDN.com Phone: (781) 734-8000 URL: www.edn.com Circulation: 125,000 Traffic: N/A Ad revenue (print): $23 million**** Ad revenue (online): N/A Ad rate (print): $19,209 1 page 4/C Ad rate (online): $255 average CPM Comment: Reed Business information's EDN covers the electronic engineering industry in print and online. Advertisers such as Microsoft and ON Semiconductor are aligning themselves with the brand. EETimes/EETimes.com Phone: (508) 416-1161 URL: www.eetimes.com Circulation: 141,000 (print and digital) Traffic: 550,000 unique monthly viewers++ Ad revenue (print): $40.5 million**** Ad revenue (online): N/A Ad rate (print): $11,950 1 page 4/C Ad rate (online): $40 to $130 CPM Comment: A leader in covering the latest advances in electronic engineering, EE Times has kept up with the latest advances in publishing to keep engineers craving its content, in print and online, around the globe. EWEEK/eWEEK.com Phone: (212) 503-5900 URL: www.eweek.com Circulation: 400,100** Traffic: 1.4 million unique monthly viewers; 5.7 million monthly page views++ Ad revenue (print): $53.3 million**** Ad revenue (online): N/A Ad rate (print): $76,668 1 page 4/C Ad rate (online): $17 to $210 CPM Comment: One of eWEEK's key differentiators is that it uses real world labs to test enterprise IT products, which makes the publication and its Web site essential for the industry and its b-to-b marketers. Federal Computer Week/FCW.com Phone: (703) 876-5100 URL: www.fcw.com Circulation: 90,091** Traffic: 146,000 unique monthly viewers+++ Ad revenue (print): $21.5 million**** Ad revenue (online): N/A Ad rate (print): N/A Ad rate (online): N/A Comment: The global economic crisis has made the federal government more important than ever, and it is only going to become more computerized, making FCW an even more important channel for reaching federal IT buyers. InformationWeek/Informationweek.com Phone: (516) 562-5000 URL: www.informationweek.com Circulation: 440,000** Traffic: 2.5 million unique monthly viewers++ Ad revenue (print): $62.3 million**** Ad revenue (online): N/A Ad rate (print): $57,690 for 1 page 4C Ad rate (online): $55 to $165 CPM Comment: A premiere brand in the IT space—in print, online and in person—InformationWeek consistently counts top tech advertisers, such as IBM and Microsoft, on its roster of marketing partners. Network World/Networkworld.com Phone: (508) 766-5301 URL: www.networkworld.com Circulation: 170,075 Traffic: 1.6 million unique monthly visitors^^^ Ad revenue (print): $46.1 million**** Ad revenue (online): N/A Ad rate (print): $53,785 for 1 page 4/C Ad rate (online): $192 to $435 CPM Comment: This IDG publication offers all the news and information that's fit to print (and put online) about networks. Tech giants such as CA and Microsoft are staple advertisers with the brand. TechTarget Phone: (888) 274-4111 URL: www.techtarget.com Traffic: 15 million unique monthly visitors++ Ad revenue: $100 million Ad rate: $100 to $400 CPM Comment: Prophetically, TechTarget saw a decade ago when it was founded that the Web was an ideal forum for lead generation. The company remains a leader in this area, which has only grown more important in the global recession. Vertical Business Information (9) Aviation Week Phone: (800) 525-5003 URL: www.aviationweek.com Circulation: 93,190* Traffic: 300,000 Ad revenue (print): $16.3 million**** Ad revenue (online): N/A Ad rate (print): $21,265 for 1 page 4/C Ad rate (online): N/A Comment: McGraw-Hill Cos.' Aviation Week & Space Technology has long been among the most respected trade publications. Its coverage of defense has added to its readership—and to its advertising base. GlobalSpec Phone: (518) 880-0200 URL: www.globalspec.com Traffic: More than 5 million registered users Ad revenue: N/A Ad rate: $1,500 to more than $100,000 depending on program Comment: This online-only business has grown at a 50% CAGR since 2001 as b-to-b advertisers have flocked to its engineering search engine, which attracts specifying engineers as products are being designed. Investment News Phone: (212) 210-0100 URL: www.investmentnews.com Circulation: 61,000 Traffic: 227,695 Ad revenue (print): $25.7 million**** Ad revenue (online): N/A Ad rate (print):$17,218 for 1 page 4/C Ad rate (online): Varies Comment: Investment News was one of the few top 100 trade publications (based on revenue) to boost ad pages in 2008, jumping slightly to 1,648.09 pages, according to IMS. Both in print and online, it is reporting on the financial crisis' impact on the industry. (Investment News is owned by Crain Communications Inc., which also publishes BtoB.) Meetings & Conventions Phone: (201) 902-1975 URL: www.mcmag.com Circulation: 65,116 Traffic: 19.250 Ad revenue (print): $50.6 million**** Ad revenue (online): N/A Ad rate (print): $36,335 for 1 page 4/C Ad rate (online): N/A Comment: Northstar Travel Media's Meetings & Conventions has long been a leader in the travel industry. The publication had a strong 2008, both online and in print, attracting the top b-to-b advertisers in the sector. Nation's Restaurant News/NRN.com Phone: (212) 756-5000 URL: www.nrn.com Circulation: 58,000*** Traffic: 107,895 unique monthly visitors*** Ad revenue (print): $28.4 million**** Ad revenue (online): N/A Ad rate (print): $19,880 for 1 page 4/C Ad rate (online): $10 to $130 CPM Comment: Lebhar-Friedman's Nation's Restaurant News is a leader in the restaurant sector. Not only is the magazine a must-read in the market but so are its online properties, including its daily e-newsletter. ThomasNet Phone: (800) 699-9822 URL: www.thomasnet.com Traffic: More than 1 million monthly unique visitors Ad revenue: N/A Ad rate: N/A Comment: Once a gigantic set of phonebook-sized volumes, the Thomas Register has moved online as ThomasNet.com and remains a leading source of product information—and lead-generation opportunities—for the industrial sector. Twice Phone: (646) 746-6994 URL: www.twice.com Circulation: 20,001** Traffic: 164,163 unique monthly visitors Ad revenue (print): $16.4 million**** Ad revenue (online): N/A Ad rate (print): $12,320 1 page 4/C Ad rate (online): $45 average CPM Comment: Reed Business Information's Twice, which covers consumer electronics, was one of a handful of top 100 trade publications to actually grow in advertising pages in 2008. The print version and Web site boast b-to-b advertisers such as American Express and General Electric Co. Variety/Variety.com Phone: (323) 617-9100 URL: www.variety.com Circulation: 65,181 Daily and Weekly combined*** Traffic: N/A Ad revenue (print): $52.5 million**** Ad revenue (online): N/A Ad rate (print): $26,838 for 1 page 4/C Ad rate (online): N/A Comment: Like most trade publications, Reed Business Information's Variety is suffering a downturn in ad pages and has cut staff, but it remains a strong example of business journalism both in print and online. WWD/WWD.com Phone: (212) 630-4600 URL: www.wwd.com Circulation: 46,728*** Traffic: 647,180 unique monthly visitors^^^^ Ad revenue (print): $36.1 million**** Ad revenue (online): $2.7 million Ad rate (print): $31,390 for 1 page 4/C Ad rate (online): $5,100 for category sponsorship Comment: Long one of the standard bearers in trade journalism, WWD has expanded its footprint online and has truly become a global publication for the fashion and beauty industries. Broadcast (8) "Power Lunch' (CNBC) Phone: (201) 735-3000 URL: www.cnbc.com Audience: 436,000 daily+ Ad revenue: N/A Ad rate: N/A Comment: The daytime anchor to CNBC's programming, “Power Lunch” attracted an average of 436,000 viewers in the first quarter, a 24% increase from the year-earlier period. CNN's “The Situation Room With Wolf Blitzer” Phone: (404) 878-2276 URL: www.cnn.com/CNN/Programs/situation.room Audience: N/A Ad revenue: N/A Ad rate: N/A Comment: This three-hour recap of the day's news has the strong demographics that b-to-b advertisers want on cable TV. ESPN “SportsCenter” Phone: (212) 448-4850 URL: www.espn.com Audience: 1 million Ad revenue: N/A Ad rate: N/A Comment: The nightly sports news roundup draws the kind of upscale male audience that b-to-b advertisers are always looking for, and the spots they run during the show stand out from the beer and truck ads. Fox News Channel's “Fox News Sunday” with Chris Wallace Phone: (212) 301-3000 URL: www.foxnews.com Audience: 1.5 million viewers+ Ad revenue: N/A Ad rate: N/A Comment: “Fox News Sunday” is making strides on the increasingly level playing field of Sunday morning news and commentary programs. “Meet the Press” Phone: TK URL: www.msnbc.msn.com Audience: 4 million viewers Ad revenue: N/A Ad rate: N/A Comment: The late Tim Russert made his reputation as the host of this iconic show, and even without him as a draw, “Meet the Press” remains the top D.C. insider Sunday morning program, as big ad schedules from Boeing and other b-to-b marketers attest. NCAA Basketball Phone: TK URL: www.ncaa.com Audience: N/A Ad revenue: N/A Ad rate: N/A Comment: The NCCA basketball tournament amounts to a gigantic work stoppage, especially on the first two days of the event when 32 games are played. B-to-b advertisers know there are plenty of business-oriented eyeballs to be had with this event, both on TV and online. NFL Phone: (212) 450-2549 URL: www.nfl.com Audience: Average of 14.6 million viewers for each game during the regular season, including networks, ESPN and the NFL Network+ Ad revenue: N/A Ad rate: N/A Comment: No longer a media vehicle just for marketers of beer and other consumer products, the NFL is attracting a growing number of b-to-b advertisers interested in targeting a mass audience. Sponsors include IBM, Sprint and Visa USA. PGA Tour Phone: (904) 285-3700 URL: www.pgatour.com Audience: N/A Ad revenue: N/A Ad rate: N/A Comment: Sometimes clichés are true. Businesspeople play golf and they watch golf on TV, too. That's why AT&T and IBM were two key sponsors of The Masters—and those advertisers are especially pleased that Tiger Woods is back from his knee injury. Out of Home (1) Billboards at O'Hare International Airport Phone: (312) 475-3500 URL: www.flychicago.com Traffic: 71 million passengers passed through O'Hare in 2008 Ad revenue: $24 million Ad rate: Advertising dioramas cost $4,000 based on a campaign of at least three months. Comment: A large portion of travelers passing through O'Hare are on business, and they see a lot of Accenture, Oracle and other b-to-b billboards on their way to and from the gate.
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