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BtoB

Epic Advertising debuts online metric

Published on .

New York—Epic Advertising, a performance marketing company formerly known as AzoogleAds, has introduced Performance CPM (pCPM), a metric designed to enable advertisers to track performance marketing campaigns by measuring so-called “induced visits,” or visits to an advertiser’s site tracked beyond direct clicks. Along with measuring induced visits, the new metric encompasses elements from traditional tracking methods—CPC, CPM and CPA—as well as inherent branding impacts.
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