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EPiServer, Silverpop announce partnership

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Atlanta—Software company EPiServer and digital marketing technology company Silverpop announced a partnership under which they will combine their platforms. EPiServer's content management system will be integrated with Silverpop's digital marketing platform. The partnership will make marketing data from Silverpop's Engage software platform available to customers using EPiServer's CMS platform, giving marketers the ability to deliver more personalized content to their target audiences, both companies said.
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