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BtoB

EPMG introduces Asian Competitive Reporting

Published on .

San Diego—EPMG, a media planning and buying company specializing in print and digital outreach to the Hispanic, African-American and Asian markets, announced Thursday that it has launched Asian Competitive Reporting, a tool to provide intelligence on marketing spending in Asian markets.

The tool tracks national and regional advertisements running in Chinese, Korean, Vietnamese and Filipino publications, gathering information on the top advertisers in the Asian market, the breakdown of ad dollars per market, ad placement details and samples of ad creative.

EPMG said it completed its first set of data collection in the first quarter of this year.

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