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BtoB

EPostDirect ramps up online reporting system

Published on .

Pearl River, N.Y.—E-mail list management company ePostDirect this week announced that it has added new features to its ePDTrax Web reporting tool to help online marketers track and report on their customers’ individual behaviors, preferences and buying trends. EPDTrax allows marketers to analyze the performance of mailings within a marketing campaign and compare results while campaigns are still in progress. EPostDirect is a unit of Edith Roman Associates.
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