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BtoB

Epsilon to acquire digital marketing agency Aspen

Published on .

Dallas—Multichannel marketing company Epsilon said it will acquire Aspen Marketing Services, a West Chicago, Ill.-based digital and direct marketing agency. Terms of the deal were not disclosed.

According to Epsilon, the acquisition will add Aspen expertise in the automotive and telecommunications industries, and expand its footprint in financial services.

The acquisition helps Epsilon expand its capabilities beyond its original email service-provider expertise. Over the past several years, the company has added database, analytics, distribution and social media-marketing capabilities.

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