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BtoB

Epsilon acquires Bigfoot Interactive

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Dallas—Alliance Data Systems Corp., a database marketing services company, announced Thursday that it has agreed to acquire e-mail marketing company Bigfoot Interactive for about $120 million through its Epsilon unit.

The deal is expected to close this fall.

Bigfoot Interactive will be renamed Epsilon Interactive once the deal closes and will become the centerpiece of Epsilon’s interactive marketing services. Al DiGuido, CEO of Bigfoot, will become president of Epsilon Interactive.

Bigfoot Interactive was advised by Petsky Prunier, a direct marketing industry investment banker.

—Carol Krol

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