BtoB

Epsilon combines three groups under new Purple@Epsilon brand

Published on .

Most Popular
Dallas—Epsilon announced Monday that it has brought its Interactive, Agency and Direct Services groups under one banner called Purple@Epsilon. The move is an effort to brand Purple@Epsilon as a full-service marketing services agency.

The company’s Strategic Database, Data Services and Abacus divisions will still be aligned under the Epsilon name.

In this article: