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Epsilon unveils list-building tool for small businesses

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Dallas—Multichannel marketing company Epsilon has introduced an Internet postal address list-building offering for small businesses that engage in direct-mail campaigns. Epsilon's Marketing My Way offers contacts segmented by such industries as food and beverage; healthcare; home professional services; real estate; and retail based on geography, according to the company. Phone numbers and email addresses are not offered. The service also includes live customer support, and the ability to pay by credit card. Pricing starts at 5 cents per name with no subscription fee required, Epsilon said.
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