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Epsilon unveils new online display ad solutions

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Dallas—Multichannel marketing company Epsilon has launched two new online advertising tools, one that aids in retargeting campaigns and another that blends on- and offline customer data to inform display ad programs. Based on how recipients interact with emails sent by brands, Epsilon's new Email Retargeting solution allows marketers to serve display ads to customers who have demonstrated a level of engagement by responding to those email messages, according to the company. Epsilon's TargetDisplay tool, also for serving display ads and integrated with demand-side platforms, uses Epsilon Targeting data comprised of 120 million households and 235 million individuals to match offline audiences with an online population for better targeting Epsilon said.
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