Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Epsilon unveils new online display ad solutions

Published on .

Dallas—Multichannel marketing company Epsilon has launched two new online advertising tools, one that aids in retargeting campaigns and another that blends on- and offline customer data to inform display ad programs. Based on how recipients interact with emails sent by brands, Epsilon's new Email Retargeting solution allows marketers to serve display ads to customers who have demonstrated a level of engagement by responding to those email messages, according to the company. Epsilon's TargetDisplay tool, also for serving display ads and integrated with demand-side platforms, uses Epsilon Targeting data comprised of 120 million households and 235 million individuals to match offline audiences with an online population for better targeting Epsilon said.
Most Popular
In this article: