BtoB

Epsilon

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Campaign: “Questions & Answers”
Agency: Ologie, Columbus, Ohio
Target audience: Fortune 2,000 b-to-c and b-to-b marketers
Campaign objective: Increase awareness of Epsilon and its multichannel, integrated marketing services
Media: (Catalog Success, Franchise Times, Fundraising Success, Multichannel Merchant, Target Marketing) and online
Budget: Undisclosed
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