×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Epson America

Published on .

“Epsonality”
Agency: Butler, Shine, Stern & Partners, San Francisco
Target audience: Business decision-makers and consumers
Campaign objective: Position Epson printers for specific types of users based on their personality traits and usage habits
Media: TV, print, outdoor and online
Budget: Undisclosed

Most Popular
In this article: