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BtoB

Epson rolls out ad campaign

Published on .

San Francisco—Epson America this week rolls out a new ad campaign called “Epsonality,” which shows how its printers can bring out the personality of individual users. The campaign was developed by Butler, Shine, Stern & Partners, San Francisco. It includes TV, print, outdoor and online. The budget was undisclosed. The campaign includes a new Web site at www.epsonality.com.
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