Chicago—ePublishing Inc. has acquired Next-Tech Markets, parent of the B2B Audience Network. Financial terms of the deal were not disclosed.
The B2B Audience Network aggregates audiences from more than 300 niche online publications and enables publishing partners, such as Cygnus Business Media and UBM, to expand their reach to audiences similar to their own.
“We have always focused on maximizing publishers' revenue by increasing reader engagement and enabling them to monetize it at every level,” Thomas Chaffee, CEO of ePublishing, said in a statement. “Adding another contextual revenue opportunity for the hundreds of b-to-b titles powered by our EPS [enterprise publishing system] benefits both our clients and their customers.”
Andy Kowl, founder of Next-Tech Markets, has joined ePublishing as senior VP-publishing strategy.