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Equifax, Fair Isaac in pact

Published on .

San Rafael, Calif.--Fair, Isaac and Co. Inc. said Monday that it has partnered with Equifax Inc. to integrate the direct marketing services of the two companies. Fair, Isaac will include Equifax's Internet systems for identifying credit-worthy customers with the Fair, Isaac MarketSmart brand of services for managing and analyzing online campaigns. Tom Grudnowski, CEO of Fair, Isaac, said the deal ``ups the ante'' in customer relationship management because it allows marketers to measure the potential value of a prospect during an Internet session.
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