Financial terms of the deal were not disclosed. The combined company will operate under the Eric Mower name.
“EMA and MRA are much stronger together than they are apart,” said Eric Mower, chairman-CEO of Eric Mower and Associates. “We will be better able to meet the needs of our clients in a world where technology causes constant change in the methodologies of communications.”
Mark Russell, president-CEO of MRA, becomes a senior partner of EMA. MRA’s business includes Pump Relationship Technologies, its online marketing subsidiary that specializes in behavioral marketing.
The deal is EMA’s second this year. It acquired Clarke Advertising and Public Relations in Sarasota, Fla., in January.