Eric Mower+Associates names Butler director of EMA Insight

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Charlotte, N.C.—Eric Mower+Associates, Charlotte, has appointed Katie Butler director of EMA Insight, the agency's integrated search, strategy planning and analytics unit. Butler was previously exec VP-creative strategy and planning at JWT Action. In her new role, she will be responsible for overall leadership of EMA Insight and will manage research and planning for clients across the agency's seven offices.
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