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BtoB

Escalate enters supply chain fray

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Redwood Shores, Calif.--Managing retailers is the thrust of Escalate Inc.'s latest software application, which debuted Monday. The company's Escalate Supplier 2.5 is a Web-based system designed to provide visibility into orders across multiple product lines or divisions. It aggregates fulfillment information to give corporate marketers a profile of their best retail buyers and reduces the number of incorrect orders, Escalate said.
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