×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

eSkye aims at liquor stores, distributors, suppliers

Published on .

Indianapolis--Despite complex regulatory requirements, the alcohol industry is the latest vertical market to get an Internet site for buying and selling. eSkye launched Wednesday its buying hub on the Internet, following pilot programs in Michigan, Illinois and Indiana. Aimed at the $110 billion U.S. alcohol market, eSkye, Indianapolis, allows liquor stores to order products from multiple distributors through a single user interface, create purchase histories and track orders on their way from the warehouse to the store. Key to eSkye's business plan are a couple of marketing services: facilitating distributors' new product and customer development through online promotions, and providing targeted advertising and marketing campaigns for suppliers looking to reinforce their brands at retail locations. eSkye will charge distributors 40 cents per order, regardless of order size.
Most Popular
In this article: