Indianapolis--Despite complex regulatory requirements, the alcohol industry is the latest vertical market to get an Internet site for buying and selling. eSkye launched Wednesday its buying hub
on the Internet, following pilot programs in Michigan, Illinois and Indiana. Aimed at the $110
billion U.S. alcohol market, eSkye, Indianapolis, allows liquor stores to order products from
multiple distributors through a single user interface, create purchase histories and track orders on their way from the warehouse to the store. Key to eSkye's business plan are a couple of marketing services: facilitating distributors' new product and customer development through online promotions, and providing targeted advertising and marketing campaigns for suppliers
looking to reinforce their brands at retail locations. eSkye will charge distributors 40 cents per
order, regardless of order size.