Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Essentials for Creating Great Marketing Experiences with Online Video

Published on .

Adding video to your site can have dramatic effects on your traffic and user engagement but what's the best way to market the videos on your site? How should they be organized so viewers can easily find them? How can you keep viewers engaged and encourage them to watch more videos or take other actions on your site? Join Gary Lombardo, Director Product Marketing from Brightcove and Beth St. Paul, Director of Online Video from Premiere Global for a conversation on the essentials you need to create great online video marketing experiences.
Most Popular
In this article: