And, finally, Chasers enjoyed an ad for Amen, a French Web solutions company. The visual was so strong and jarring—a woman preparing to cut a cake with a chainsaw—that it even overrode our usual distaste for borrowed-interest images. The headline, “Pour réussir, il faut les bons outils,” also works well with the visual. Translated, the headline reads, “To succeed, you need the right tools.”
The body copy pivots nicely from the image, touting Amen's capabilities for building e-commerce sites, providing customization and delivering social media integration. If you called Amen's ad a good, functional piece of work, we'd say amen to that.