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BtoB

Euro RSCG opens Latino agency

Published on .

New York--In response to the growing U.S. Latino market, Euro RSCG Worldwide has created Euro RSCG Latino, an integrated full-service agency.

The new agency will serve the growing Latino market in the U.S. and provide creative counsel for global clients doing business in Latin America.

The new organization is a partnership between Euro RSCG MVBMS Partners, New York, and Euro RSCG Tatham Partners, Chicago. It will also draw on resources from the agency’s operations in Mexico and Puerto Rico. The agency will be headed by Douglas Patricio, managing director.

Clients include WorldCom’s MCI, Fleet Pharmaceuticals, Polaroid Corp. and Yahoo! En Español.

--Kate Maddox

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