Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Euro RSCG opens Latino agency

Published on .

New York--In response to the growing U.S. Latino market, Euro RSCG Worldwide has created Euro RSCG Latino, an integrated full-service agency.

The new agency will serve the growing Latino market in the U.S. and provide creative counsel for global clients doing business in Latin America.

The new organization is a partnership between Euro RSCG MVBMS Partners, New York, and Euro RSCG Tatham Partners, Chicago. It will also draw on resources from the agency’s operations in Mexico and Puerto Rico. The agency will be headed by Douglas Patricio, managing director.

Clients include WorldCom’s MCI, Fleet Pharmaceuticals, Polaroid Corp. and Yahoo! En Español.

--Kate Maddox

Most Popular
In this article: