The new agency will serve the growing Latino market in the U.S. and provide creative counsel for global clients doing business in Latin America.
The new organization is a partnership between Euro RSCG MVBMS Partners, New York, and Euro RSCG Tatham Partners, Chicago. It will also draw on resources from the agencyâs operations in Mexico and Puerto Rico. The agency will be headed by Douglas Patricio, managing director.
Clients include WorldComâs MCI, Fleet Pharmaceuticals, Polaroid Corp. and Yahoo! En EspaÃ±ol.