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BtoB

Euro RSCG signs up for Teletrax

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Orlando, Fla.—Teletrax, a global media intelligence service, has signed an agreement with Euro RSCG 4D DRTV to monitor television telecasts of the agency’s direct response ads. Under the agreement, Euro RSCG 4D DRTV will use Teletrax’s tracking technology to monitor all broadcast, cable and satellite television transmissions of its direct response programming within the top 150 U.S. cities or Designated Markets Areas.

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