BtoB

European Commission will forbid spamming

Published on .

Reprints Reprints

Brussels, Belgium--In a development that underscores the challenge of global regulations to b-to-b direct marketers, the European Commission plans to establish a regulatory framework that will forbid e-mail spamming. The Commission, a powerful entity that monitors European legislation to ensure its proper enforcement, is drafting legislation to ban all unsolicited e-mails unless the recipient has opted in.
In this article:
Most Popular