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BtoB

European Commission will forbid spamming

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Brussels, Belgium--In a development that underscores the challenge of global regulations to b-to-b direct marketers, the European Commission plans to establish a regulatory framework that will forbid e-mail spamming. The Commission, a powerful entity that monitors European legislation to ensure its proper enforcement, is drafting legislation to ban all unsolicited e-mails unless the recipient has opted in.
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