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Evaluating Marketing Automation: 10 Questions To Ask

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The market for marketing automation software is doing very well, and there are an unprecedented variety of options from which to choose. But that also means the range of options can be dizzying. In his Digital Body Language blog, Eloqua CTO Steve Woods suggests 10 question areas to dive into when evaluating a marketing automation investment. Steve urges marketers to ask their teams, consulting partners or chosen software vendors these deep questions to ensure a successful software implementation.
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