BtoB

Event planner links with b-to-b travel hub

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Figuring that planning a corporate meeting and getting there are about as synergistic as you can get, e-Travel Inc. and StarCite Inc. said Thursday that they will integrate their services. Owned by Oracle Corp., e-Travel Inc. is a b-to-b exchange for corporate travel buyers. Philadelphia-based StarCite, funded by Internet Capital Group, provides a series of applications for those responsible for planning corporate confabulations. The two companies say the integrated offering will allow corporate buyers to not only set up meetings efficiently, but to calculate the cost of those gatherings in real time. Also, account holders will be able to keep running totals on how much they've spent during the quarter or year. By melding travel and event planning, the venture could hold a powerful target audience for advertisers seeking to reach b-to-b travel and events buyers.
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