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CTIA Wireless I.T. & Entertainment

Owner/Producer: CTIA

What: A show that focuses on wireless data for both mobile enterprise and mobile entertainment. Attendees include professionals from the music and entertainment content industries, wireless carriers and IT professionals.

Where: Los Angeles Convention Center

Date: Sept. 12-14, 2006

Date 2007: Oct. 23-25, 2007

Floor space: 80,000 sq. ft.

2005 space: 49,000 sq. ft.

No. of attendees: 15,000

No. of attendees in 2005: 12,000

No. of exhibitors: 300

No. of exhibitors in 2005: 250

Producer comment: "It's one of the highest-density shows anywhere," said Rob Mesirow, VP-business operations and VP-conventions for CTIA-The Wireless Association.

"Last year, we were sold out and we were sold out again this year. This show has been around for eight years and it's been growing. We are this year one of the fastest-growing 50 shows in the country.

"What you'll see is a methodical build-out over the next decade of people revamping their IT infrastructure. It's not a question of do we incorporate wireless; the question is how we incorporate wireless.

Exhibitor comment: "We had very cautious expectations," said Joe Braga, VP-marketing at Telit Wireless Solutions. "We were looking for more abundant media and analyst presence [at this year's show] than the prior years.... In that respect it exceeded our expectations.

"We were very happy with the traffic we got in the booth. We were able to secure 250 or so leads, which for our space is fairly robust for us for a show that size. It was a healthy 70% increase [in leads] over what we got last year.

Breakdown: The CTIA Wireless show had tremendous growth this year across the board: number of exhibitors, total attendees and the square footage it commandeered in the convention center. Wireless is hotter than ever, but there are many moving parts and it's early in the game, so there is pent-up demand for a forum to address the myriad issues surrounding the medium. That makes the show a must for many different wireless industry stakeholders, and it means its size and impact will not likely slow down anytime soon.

?Carol Krol

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