EverythingCU.com began as an online informational resource for credit union marketing professionals in 2001. Word-of-mouth marketing has since grown membership to more than 6,000 credit union marketers, who use social media features to discuss everything from getting staff buy-in for marketing promotions to managing long lines in the lobby. Morriss M. Partee, chief experience officer, blogs, tweets and redirects questions to helpful sources. The staff also organizes events and meet-ups via social media channels. “Instead of working to bring a physical-world business online, we establish as much physical presence as possible for what started as an online-only entity,” Partee said.