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EWayDirect adds social media sharing to e-mail

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Southport, Conn.—Online marketing company eWayDirect Inc. has upgraded its Direct|Connect e-marketing platform to allow the sharing of standard e-mail campaigns with such social communities as Digg, Facebook, LinkedIn, MySpace and Twitter. The new Direct|Connect 4.0 includes analytics that track the number of times an e-mail is shared, viewed and clicked on. Another new feature allows for the creation of branded social communities, such as corporate-owned forums, discussion groups and other social interactions, according to the company.
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