Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


EWayDirect adds social media sharing to e-mail

Published on .

Southport, Conn.—Online marketing company eWayDirect Inc. has upgraded its Direct|Connect e-marketing platform to allow the sharing of standard e-mail campaigns with such social communities as Digg, Facebook, LinkedIn, MySpace and Twitter. The new Direct|Connect 4.0 includes analytics that track the number of times an e-mail is shared, viewed and clicked on. Another new feature allows for the creation of branded social communities, such as corporate-owned forums, discussion groups and other social interactions, according to the company.
Most Popular
In this article: