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BtoB

ExactTarget adds remarketing via SeeWhy partnership

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Indianapolis—E-mail marketing company ExactTarget is partnering with Web analytics company SeeWhy, adding the capability to automatically send remarketing e-mails to Web site abandoners.

Through the integration of SeeWhy’s Abandonment Tracker Pro with ExactTarget’s Extensions Network, ExactTarget customers will be able to automatically track in real time users who abandon e-commerce shopping carts, registration forms, white paper download processes and other online conversion procedures.

Follow-up e-mails are sent out automatically to entice abandoners to return to the Web site and complete the conversion process, according to the companies.

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