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BtoB

ExactTarget to integrate Marketo lead management

Published on .

Indianapolis—ExactTarget, which has been expanding its marketing services beyond its original email focus, will integrate lead management solutions from Marketo into its own marketing management platform. ExactTarget's Interactive Marketing Hub, launched last fall, will now offer a unified view of calendaring, and campaign and data management, as well as email, mobile, social media and Web tools, according to the companies. Last year, ExactTarget acquired CoTweet, whose Web-based collaboration platform allows companies to manage multiple Twitter accounts.
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