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ExactTarget introduces iPhone app for e-mail marketing

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Indianapolis—E-mail marketing company ExactTarget has introduced an iPhone app for its customers that provides mobile tracking and interaction with ongoing e-mail campaigns.

ExactTarget for iPhone provides mobile access to users’ accounts where they can view, pause or resume an e-mail in progress; view scheduled sends in list and calendar views; and access campaign tracking data as linking activity, according to the company.

The free iPhone app is a first among e-mail marketing solutions, ExactTarget said.

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