Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


ExactTarget introduces MobilePush app

Published on .

San Francisco—Digital marketing software company ExactTarget announced the launch of MobilePush, an enterprise app that lets marketers deliver data-driven notifications to apps on smartphones and tablets. MobilePush features cross-channel integration, which allows delivery of push campaigns on e-mail, social media and the Web; audience segmentation; and analytics. It was rolled out at the Mobile Marketing Association's Forum on Tuesday in San Francisco.
Most Popular
In this article: