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ExactTarget introduces MobilePush app

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San Francisco—Digital marketing software company ExactTarget announced the launch of MobilePush, an enterprise app that lets marketers deliver data-driven notifications to apps on smartphones and tablets. MobilePush features cross-channel integration, which allows delivery of push campaigns on e-mail, social media and the Web; audience segmentation; and analytics. It was rolled out at the Mobile Marketing Association's Forum on Tuesday in San Francisco.
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