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ExactTarget launches social e-mail solution

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San Francisco—E-mail company ExactTarget has launched Social Forward, a social-sharing solution that allows marketers to track the sharing of their e-mail campaigns across numerous networking sites.

The company is incorporating icons of such networks as Facebook, Twitter and MySpace in its e-mail product. Also, via a partnership with social media syndication company ShareThis, users can connect easily to more than 40 social media sites with a single click of a ShareThis icon.

Social Forward will be available to users through ExactTarget’s online Innovations Lab starting May 1 and will become an integrated solution for all ExactTarget users as part of the company’s summer product release.

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