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Exchange Applications shuts down

Published on .

Boston--Exchange Applications Inc., a marketing and campaign management software company, closed its doors permanently last week, BtoB has learned. No one could be reached at the Exchange Applications office in Boston, but according to sources--including Forrester Research Inc., which received confirmation from several ex-executives--the company had been seeking funding in the past several months and could not continue to operate. Its clients included Staples Inc. and Fidelity Investments, and its partners included Acxiom Corp. and Harte-Hanks Inc.
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