×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Exchange Applications shuts down

Published on .

Most Popular
Boston--Exchange Applications Inc., a marketing and campaign management software company, closed its doors permanently last week, BtoB has learned. No one could be reached at the Exchange Applications office in Boston, but according to sources--including Forrester Research Inc., which received confirmation from several ex-executives--the company had been seeking funding in the past several months and could not continue to operate. Its clients included Staples Inc. and Fidelity Investments, and its partners included Acxiom Corp. and Harte-Hanks Inc.
In this article: