BtoB: What are your goals in your new position?
Boettcher: My long-term goal is to expand the base that we have so that we become the de facto standard for transportation management at the Internet b-to-b level. We're looking at an affiliates program with Commerce One, and we're looking at other people who are defining the front-end process so that they bring us in to do what their customers need.
BtoB: What's developing in this space in terms of e-commerce?
Boettcher: If you look at transportation in general, there's the Tier One-type people; then, if you look at the midmarkets below that … their transportation management systems are not very robust. Even the Fortune 1000 companies are looking to [application service] providers to provide functionality on the reduced cost basis. So moving to the ASP model broadens the number of people you can reach.