Execs say companies ‘under-delivering’ on digital marketing

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Chicago—Senior operations and marketing officers believe their companies are under-delivering in the area of digital marketing, according to a new survey conducted by executive search company Heidrick & Struggles International and online marketing company Digital Scientists.

Of the 100 senior marketing executives interviewed for the study, “The Digital Marketing Standard: Executive Perspectives on Digital Marketing,” 60 indicated that their companies are “behind the curve” in the digital marketing arena.

In addition, while 49 of the respondents agreed that it is important for the CMO to be proficient in digital marketing, only 13 said their companies had developed the internal talent required to develop and implement growth-generating digital marketing programs.

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