×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Executives consider rich-media standards

Published on .

Most Popular

Online entertainment company eYada.com has called for the development of standards for streaming media advertising, and formed a steering committee to select the correct ways to measure audiences, deliver advertisements and sell the space. The Streaming Media Advertising Advisory Council includes executives from Arbitron Co., Mediacom Communications Co. and Nielsen Media Research.

In this article: