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How are exhibitions and events figuring in your marketing plans for 2011 and beyond?

Kathy Vogler, marketing manager, SMS proTech

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“We'll host shows to educate our current customer base, mainly in the five or six states surrounding our headquarters in Ohio. We recently did three shows in three weeks, and for good reason. There's always something good that comes out of every show. To reach customers, the ones that will work best for us are the local or regional shows; but the larger shows give us great contacts with those who do what we do. We'll also do a couple of tech-oriented annual shows tied to nonprofits that deal specifically with our industry.”
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