What do you expect the biggest change in your marketing budget will be in 2010?

Gina L. Sandon, VP-marketing, Initiate Systems

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“I can tell you that we are planning for growth while maintaining profitability. This will mean, do more with the same. Measure it constantly, quickly and turn the dials or adjust the levers faster than in the past. ROI on a program basis as well as for social media efforts is going to be looked at. Transparency and visibility at the executive team level for the results on marketing spend will be key.”
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